Alain Le Foll exhibition, master of the imagination

Despite the brevity of his career, Alain Le Foll (1934-1981) is considered one of the greatest French designers of the 1960s and 1970s. On the occasion of the 40th anniversary of his death, the exhibition dedicated to him at the Palais Lumière in Evian will allow visitors to rediscover the work of this unique artist. As early as 1958, Alain Le Foll turned towards a career as a graphic designer and participated in several advertising campaigns. We remember the one for Evian water, True Water which gave rise to an animated film by Alexandre Alexeieff, or the geisha of the Obao countryside, Japanese foam bath. He also established a collaboration with Robert Delpire who had created a publishing house and an advertising agency. At the same time, Alain Le Foll devoted himself to illustration. He collaborated with numerous magazines in France and abroad, including Elle. He also worked for publishing: in 1964, he signed the drawings for C’est le bouquet !, an album that marked the history of children’s publishing. He also drew patterns for fabrics, ceramics, record covers, wallpapers. Alongside these commissioned works, Alain Le Foll developed a personal work, gradually abandoning his activity as an illustrator: in his drawings he gave the preeminence to the line. He created lithographs at the Wolfensberger studio in Switzerland. He let his imagination run wild, creating fantastic shapes mixing the mineral and the organic.